Below you’ll find answers to the questions I get asked the most.

Q. I could write my website content myself, why do I need a copywriter?

Many of my clients are usually too busy growing and running their businesses to write their own content. Some of my clients have asked me to write their website content because they feel too close to their business and are looking for that outside perspective to see their business as a customer would. Some clients seek general marketing support in creating the content as they do not have these skills in-house.  And finally, my clients are usually looking for a professional finish to their website or they simply do not enjoy writing or have been putting it off.

Q. How will you know enough about my business to be able to write about it?

At the start of your project we will meet face to face for a Website Content Briefing Meeting.   I will guide you through some questions about your business objectives, marketing objectives and your specific objectives for your website.  I will ask you about your competitors, SEO plans, your target market, geographical reach, your USP’s and the style/tone of voice your business should project.  We will also talk about the ideas you have and your thoughts about each individual page. Once this meeting is complete, I will have everything I need to be able to write your website content.

Q. Will the content sound like me/my brand?

During our Website Content Briefing Meeting I will get to know you, your business and your brand. This is one of the reasons that a face to face briefing meeting is included in all my projects so that I can establish the correct tone of voice.

Q. Which pages will you write?

The most common website pages I write for clients include: home, about us, services, products, case studies, find us, news, prices, how it works, testimonials, FAQ’s, and contact us. If you have other content requirements let’s discuss what you need.

Q. Do you write for any industry?

Yes, nothing has stopped me so far. Recently I have written for a carpet shop, a virtual Assistant, a work life balance coach, a CV writing service, a building company, a travel agent and a European Property Investment Service.

Q. How long will it take to write my website?

Your first draft will be with you in approximately 10 working days from the date of our Website Content Briefing Meeting (this timeframe is based on a typical 5-10 page website). This timeframe allows time for content creation, competitor research, editing and reflection to ensure you receive quality website content.

Q. Can I get a quote?

Of course, simply email me the following:

  1. How many pages of website content you need
  2. The rough working titles of those pages
  3. How many words per page you think you may need, up to 500 or up to 1000

(Most clients need 500 words per page, but very occasionally some clients are looking for long form page content up to 500 words per page.)

Q. Can you help with SEO?

SEO is a very fast-paced and specialised area and if SEO is a key objective I would recommend working with a SEO expert to ensure you get the results you need in the search engines. In terms of the page content your visitors will see, I quite often work with a list of keywords and can write these into the content for you. Keywords are often provided to me by my clients and sometimes by a website designer/SEO expert.

Q. Do you work with keywords to ensure my site is optimised?

Yes, once your project has started we will discuss your SEO requirements and keywords. I can work with your list of keywords or a list supplied by your website designer/SEO expert.

Q. What kind of clients do you usually work with?

I usually work with business owners who run independent businesses representing any industry. My clients vary from consultants and retailers to start-ups, sole traders and limited companies.

Q. I am not sure where to start with planning the content for my new website. Can you help?

Yes, drop me an email and let’s arrange a time for an introductory call that suits you. I will be happy to help you with some ideas.

Q. What’s your availability like?

I personally write all the content and work on one project at a time so you have my complete focus. My availability changes all the time depending on client demand. Once you have agreed your quote, your project will be prioritised and scheduled in my diary. Feel free to ask me about my availability to complete your project and I will give you an approximate start date for your project.

Q. Where are you located?

I am based in Bromley (Kent) and meet my clients for their Website Content Briefing Meetings in Bromley (and the surrounding areas) and Central London. I also work with clients who are based outside of my geographical area, we tend to meet somewhere mutually convenient in Central London.

Q. Will you liaise with my website designer?

Yes, I will liaise with your website designer by phone/email once your project is underway.

Q. Should I produce the content for my website first or focus on the website design?

Many website designers I have worked with like to receive the finished content first and build the site around it. I have also worked on projects where the design has been completed first and I have written the content to fit the available spaces within the site. I would recommend asking your website designer how they will work on your project and I can fit in with your requirements.

Q. Who owns the content?

Once you have the final draft, the content is indeed yours.

Q. Right now I just want to talk about my project, I am not sure if I need a website copywriter.

No problem. I am happy to offer any guidance you may need in the early stages of your project please do drop me an email and let me know when a good time would be to book an introductory call.

Q. I am not sure where to start with the Menu Bar and page planning.

No problem. I am happy to offer some suggestions please do drop me an email and let me know when a good time would be to have an introductory call and let’s talk.

Q. How much do you charge?

Every website is a unique project so your project will be priced on a bespoke basis. All website content projects are all inclusive and include a Website Content Briefing Meeting, your page content written from scratch, a set of amends, liaison with your website designer/SEO expert, advice about your content throughout your project, travel and a Final Online Website Check to make sure the words sit happily with your design.

Projects start from £425 for 3 pages of website content. If you would like a quote, do email me with the following and I will email you a quote for your specific website project:

  1. How many pages of website content you need?
  2. The rough working titles of those pages
  3. How many words per page you think you may need, up to 500 or up to 1000? (Most clients need 500 words per page, but very occasionally some clients are looking for long form page content up to 500 words per page.)

Q. I’m interested, so what next?

Simply request a quote by email. Just let me know:

  1. How many pages of website content you need?
  2. The rough working titles of those pages
  3. How many words per page you think you may need, up to 500 or up to 1000? (Most clients need 500 words per page, but very occasionally some clients are looking for long form page content up to 500 words per page.)

Once you have agreed the quote, we will schedule a Website Content Briefing Meeting and agree a start date for your project.

If you prefer we can schedule an introductory call, simply drop me an email to let me know when would work best for you.

Q. Can you help plan the pages/sub-pages and put together the headings for the menu bar?

Yes, I am more than happy to help you plan that during our introductory call. Simply drop me an email to arrange a time to suit you.

Q. What format will you provide the content in?

Your content will be emailed to you as a .doc Word document and as a pdf ready for you to send to your website designer for uploading to your website.

Q. I have an existing website and I need to bring forward some existing content to the new website. Can you help with that?

Yes, no problem at all. Let’s discuss how I can help during our introductory call. Simply drop me an email to arrange a time to suit you.

Q. I have written my content already, but I need someone to look over it. Can you help?

My skillset is writing website content from scratch and to your brief. I would recommend contacting a copy editor, or depending on your budget, a proof reader to help you with your project. You may find another copywriter who specialises in copy editing has the exact skillset you need, or you may be able to find a Virtual Assistant who may be able to look over this for you. Your decision will be based on how much work you think it needs (i.e. just proof-reading for spelling/grammar or if you are looking for re-writing) and your budget.

Q. What if I need to amend the content after it has been written?

Since my briefing process is thorough, it would be my aim that your content is to your satisfaction and that it will only be minor tweaks that are needed. Your project fee includes one set of amendments so I am able to take your comments on board and amend where necessary.

Q. How does payment work?

Once you have agreed the quote I will invoice a deposit for 35% of the total project fee which I ask to be settled in advance of the Website Content Briefing Meeting. Once you have received your website content and I have completed the first set of amends you will receive an invoice for the balance of 65% of the project fee which will be due for payment in 7 days.

Q. Do you write blogs?

Many clients choose to write blogs themselves as they sound more authentic when written by the business owner. If you are looking to generate blog content to help you gain traction in the search engines I would recommend looking for an SEO expert and producing blog content in conjunction with them for the best result. I am very happy to recommend a local expert to you, simply send me an email. Unfortunately I do not offer a blog writing service at present.

Q. Do you write terms and conditions and privacy policies?

My skillset is the marketing side of your website. Due to the legalities involved and the internal nature of the information which needs to be produced I recommend that clients produce this themselves.

Q. I am concerned about confidentiality.

I understand that you your project may be confidential. Please have a read of my Privacy Policy for your peace of mind.

Tell me about your project & let’s get started!

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